It all began in 2008 when I was sitting in a taxi with my friend and colleague Jamie Anderson. On our way to Munich Airport, I told him about my article project on the Venetian art market of the 16th century, about the great rivals Titian and Tintoretto. The idea for the first article,"The Strategy of Art", was born and was published as a cover story in the "Business Strategy Review" of the London Business School shortly afterwards.
With his background as artist and teaching in Business Schools Jörg is able to bridge the world of art and business in a remarkable way. Jörg's style of presentation is fresh and humorous. He combines unique insights from the creative world with practical implications for the business. His personal story, moving from the arts towards his work with organizations, makes his lecture truly authentic.
The stories of artists show impressively how closely entrepreneurship and creative thinking are connected. All changes start with ideas. Artists are masters to make them vivid and give them strength. Thus, Lady Gaga shows very impressively how followership develops very effectively in the digital age.
THE SHARK IS DEAD: HOW TO BUILD YOURSELF A NEW MARKET
British artist Damien Hirst is both controversial and successful. Jörg Reckhenrich, Jamie Anderson and Martin Kupp suggest that his innovative approach to life and work demonstrate strategies useful to organizations.
In mid-September 2008, the British artist Damien Hirst broke all rules of the art market. He bypassed conventional distribution channels – dealers and gallery owners – by directly partnering with Sotheby’s auction house, which successfully sold more than 200 pieces of his work. For the first time, Sotheby’s auctioned artworks that were less than two years old, another break from tradition. Hirst earned more than £110 million from the auction, in the midst of a global economic crisis and on the same day that Lehman Brothers investment house collapsed.
Follow the leader: Who am I?
Social media platforms, such as Facebook and Twitter, provide leaders with a remarkable new toolset to engage with followers, but they must be used wisely for maximum impact. Jamie Anderson, Jörg Reckhenrich and Martin Kupp explore the evolving art of followership
In Why Should Anyone Be Led by You? Rob Go ee and Gareth Jones explore the concept of followership in the context of leadership within organisations. Their assertion that followership is a key element of organisational success has had a deep impact upon the way that many business leaders approach the art of management. But what is, and will be, the impact of social media on the ability of leaders to build and sustain a followership community?
How have artists repeatedly created groundbreaking innovations? What do abstract art and corporate strategies have in common?
And, how can we work together more dynamically in organisations? Do managers have to be more creative and become artists themselves?
These questions are the focus of my lectures. Creativity is not a matter of talent. It is the basic principle of human action, to which we have access in many ways. How can this power be put into practice in our social and economic life? That is the topic I am talking about at TEDX.
I read in a recent Economist article about the topic of art and management and this book was mentioned. Coming more from the management side I was interested in reading about the intersection of art and management and was not really sure on what to expect. But this book has clearly a lot to say.
Mr Reckherich & co point out that many artists have also been superb entrepreneurs….
...enlivens its subject matter and makes its messages memorable...makes a delightful read
200 pages about "How Learning Great Art Can Create Great Business". Get it now at Amazon.